KEVIN SIMCOX

I’ve been called a psycho, but I love pitches. A big part of my current role is leading the agency’s new business department. Many times, I’ll sell a concept, then pass it to another talented team to produce it and run the account. This is some of the work that’s been made by clients I brought in.

CORONA REFRESCA

Corona was launching their new product, Refresca, to try and connect with young women of color in a way the master brand has never been able to. After leading the pitch, Erika Sacca took over as the creative director.

Praise: Ad Week, 2x Telly Award Winner

McDONALD’S LGBTQ+ BRAND CAMPAIGN

After years of trying, we sold McDonald’s on running their first ever LGBTQ+ focused campaign. It was a major milestone for the storied brand, and has been breaking barriers for years now with Humberto Belli leading the charge.

AD COUNCIL – 211

When COVID was impacting multi-cultural communities, we reached out to the Ad Council and Rockefeller Foundation to create a campaign that would direct viewers to a valuable resource — the 211 hotline.

Featured in: Shoot Online Best Work