Half of US Adults suffer from mental health issues, but only half of those effected are getting help. Why? Because they see it as a sign of weakness.

So, in a first of its kind campaign, we brought together all eleven major sports leagues and the stars our target looks up to as strong. They highlighted how the same rituals they use to be successful on the field, can also help your mental health.

Winner: Clio Award for Social Good, 3X Shorty Awards, 3X Addy Awards, 5X W3 Awards

Featured in: Ad Age Editor's Pick, Ad Week, Campaign US, Little Black Book and many more

McDonald’s was facing a big issue, chicken was the major growth category in QSR but Gen Z only associated the brand with burgers and fries. So we set out to earn them the credibility and co-sign.

McDonald’s wanted to engage cultural tastemakers in a meaningful way, but they didn’t have the credentials to enter into that conversation in a way that wasn’t transactional. So, we created an Art Basel activation that got fans tasting and talking about McDonald’s by creating a space that brought the iconic Unc character to life and welcomed everyone into his world.

We launched the new Lexus LS by leveraging our integration in Marvel's Black Panther for a Super Bowl commercial and 360 campaign.

Awards: Ad Age 5 Groundbreaking Campaigns, AAF Mosaic, NAIA, MediaPost Best Multicultural Campaign, ThinkLA

American Airlines has partnered with Stand Up To Cancer for the past 8 years. This year, we wanted to take the partnership to the next level to make it the biggest and most impactful yet by featuring Rosario Dawson as the narrator in a powerful story about the power of coming together.

Awards: 3x Anthem Awards winner, 2x Shorty Finalist,

Featured in: Ad Age, The Drum

McDonald’s was struggling to connect with multicultural Gen Z consumers. So, they tasked us with rebranding one of their iconic properties that had gone stale, the McDonald’s All American Game, to reengage multicultural Gen Z through their love of basketball and basketball culture and reinvigorate the high school all star game.

We partnered with artist Albert Lee to create 8 custom, AR empowered hoops celebrating 4 iconic McDonald’s All American Games and drop them in 4 cities. Then, we tapped into WNBA superstar Candace Parker to create a spot to launch the campaign.

Winner: Ad Week Experiential Awards – Best Consumer Activation

"The Lexus LX four and a half
Bulletproof glass, tints if I want some ass”

– “Hypnotize” Notorious B.I.G.

The Lexus LX was an icon of style in 90s. But then it wasn’t sold for 20 years and people moved on. So, how do you relaunch an icon for a new age?

We tapped into 90’s Hip Hop culture through a partnership with Notorious B.I.G.’s son CJ Wallace’s brand Frank White. And a TV spot featuring “Don’t Sweat The Technique” by Erik B & Rakim.

Spalding was a sleepy sports company in need of a spark. So we tapped into the power of basketball culture by collaborating with streetwear designers on custom, collectible balls.

We launched with a partnership with Just Don to create a limited-edition basketball and digital campaign.

Chicago winters are freezing and dark by 4 PM. So, how do you launch a running shoe when it's almost impossible to run? We created the Nike House of Go, an immersive pop-up and social activation that was the can't miss experience for millennial women to try the shoes.

Awards: W3 GOLD - Social Content & Marketing Product Reveal, Social Features Experiential & Innovation

Every time you turn on your TV, insurance company COUNTRY Financial was being out spent and out star-powered by their Fortune 500 competitors. But we saw an opportunity to use their recent award for a full reposition of the brand.

Awards: 3x Webby Award Winner

In November 2016, the world was crumbling, but Chicago was happier than ever thanks to the Cubs winning the World Series. So, we spread that happiness across the country.

Appliances are old and outdated, but Samsung is finally welcoming them to the modern age.

We launched their new appliance line by dramatically showing how far ahead it is of the competition.

Men are 4X more likely to commit suicide, but the stigma around mental health makes too many think it’s weak to seek help.

So, we used humor to create a safe, digital place for men to find answers and feel comfortable.