McDonald’s was struggling to connect with multicultural Gen Z consumers. So, they tasked us with rebranding one of their iconic properties that had gone stale, the McDonald’s All American Game, to reengage multicultural Gen Z through their love of basketball and basketball culture and reinvigorate the high school all star game.

We partnered with artist Albert Lee to create 8 custom, AR empowered hoops celebrating 4 iconic McDonald’s All American Games and drop them in 4 cities. Then, we tapped into WNBA superstar Candace Parker to create a spot to launch the campaign.