Half of US Adults have mental health issues, but only half of those effected are getting help. Why? Because they don't value mental health professionals. But, they do value are the athletes they look up to.

So in a first of its kind campaign, we brought together stars from every major sports league in America to show young men that the rituals they use be successful on the field, can also help their mental health.

Winner: 3X Shorty Awards

Featured in: Ad Age Editor's Pick, Ad Week, Campaign US, Little Black Book and many more