Half of US Adults suffer from mental health issues, but only half of those effected are getting help. Why? Because they see it as a sign of weakness.

So, in a first of its kind campaign, we brought together all eleven major sports leagues and the stars our target looks up to as strong. They highlighted how the same rituals they use to be successful on the field, can also help your mental health.

Winner: 3X Shorty Awards, 3X Addy Awards

Featured in: Ad Age Editor's Pick, Ad Week, Campaign US, Little Black Book and many more