Half of US Adults have mental health issues, but only half of those effected are getting help. Why? Because they don't value mental health professionals. But, they do value are the athletes they look up to.

So in a first of its kind campaign, we brought together stars from every major sports league in America to show young men that the rituals they use be successful on the field, can also help their mental health.

Winner: 3X Shorty Awards

Featured in: Ad Age Editor's Pick, Ad Week, Campaign US, Little Black Book and many more

American Airlines has partnered with Stand Up To Cancer for the past 8 years. This year, we wanted to take the partnership to the next level to make it the biggest and most impactful yet by featuring Rosario Dawson as the narrator in a powerful story about the power of coming together.

Featured in: Ad Age, The Drum

American Airlines tasked us with creating their first brand campaign in almost 5 years. We came up with a creative solution to tie together their world of benefits from credit cards to comfy seats.

Featured in Ad Age

We launched the new Lexus LS by leveraging our integration in Marvel's Black Panther for a Super Bowl commercial and 360 campaign.

Awards: Ad Age 5 Groundbreaking Campaigns, AAF Mosaic, NAIA, MediaPost Best Multicultural Campaign, ThinkLA

The new Lexus IS is designed with a style so bold, it makes a statement. So, we made a bold statement of our own by partnering with Trans superstar actress and Golden Globe winner, MJ Rodriguez, in a groundbreaking launch.

Awards: 4x Webby Award Winner

McDonald’s was struggling to connect with multicultural Gen Z consumers. So, they tasked us with rebranding one of their iconic properties that had gone stale, the McDonald’s All American Game, to reengage multicultural Gen Z through their love of basketball and basketball culture and reinvigorate the high school all star game.

We partnered with artist Albert Lee to create 8 custom, AR empowered hoops celebrating 4 iconic McDonald’s All American Games and drop them in 4 cities. Then, we tapped into WNBA superstar Candace Parker to create a spot to launch the campaign.

Lexus had a big problem - their drivers were old, white and suburban, but luxury was becoming young, diverse and urban.

So, they tasked us with completely rebuilding their brand to be bolder, more exciting and more multicultural. We’ve made lots of spots and campaigns targeting the Black, Hispanic and LGBTQ+ audiences to help them do just that. These are some of my favorites.

Awards: 17x Telly Award Winner

We created a 360 partnership between McDonald’s Happy Meals and Disney’s The Lion King. We kicked it off with a heartfelt spot that showed the power of the food and the film to bring families together.

Spalding was a sleepy sports company in need of a spark. So we tapped into the power of basketball culture by collaborating with streetwear designers on custom, collectible balls.

We launched with a partnership with Just Don to create a limited-edition basketball and digital campaign.

Chicago winters are freezing and dark by 4 PM. So, how do you launch a running shoe when it's almost impossible to run? We created the Nike House of Go, an immersive pop-up and social activation that was the can't miss experience for millennial women to try the shoes.

Awards: W3 GOLD - Social Content & Marketing Product Reveal, Social Features Experiential & Innovation

Every time you turn on your TV, insurance company COUNTRY Financial was being out spent and out star-powered by their Fortune 500 competitors. But we saw an opportunity to use their recent award for a full reposition of the brand.

Awards: 3x Webby Award Winner

In November 2016, the world was crumbling, but Chicago was happier than ever thanks to the Cubs winning the World Series. So, we spread that happiness across the country.

Appliances are old and outdated, but Samsung is finally welcoming them to the modern age.

We launched their new appliance line by dramatically showing how far ahead it is of the competition.

Men are 4X more likely to commit suicide, but the stigma around mental health makes too many think it’s weak to seek help.

So, we used humor to create a safe, digital place for men to find answers and feel comfortable.