American Airlines tasked us with creating their first brand campaign in almost 5 years. We came up with a creative solution to tie together their world of benefits from credit cards to comfy seats.
We launched the new Lexus LS by leveraging our integration in Marvel's Black Panther for a Super Bowl commercial and 360 campaign.
Awards: Ad Age 5 Groundbreaking Campaigns, AAF Mosaic, NAIA, MediaPost Best Multicultural Campaign, ThinkLA
The new Lexus IS is designed with a style so bold, it makes a statement. So, we made a bold statement of our own by partnering with Trans superstar actress and Golden Globe winner, MJ Rodriguez, in a groundbreaking launch.
Awards: 4x Webby Award Winner
McDonald’s was struggling to connect with multicultural Gen Z consumers. So, they tasked us with rebranding one of their iconic properties that had gone stale, the McDonald’s All American Game, to reengage multicultural Gen Z through their love of basketball and basketball culture and reinvigorate the high school all star game.
We partnered with artist Albert Lee to create 8 custom, AR empowered hoops celebrating 4 iconic McDonald’s All American Games and drop them in 4 cities. Then, we tapped into WNBA superstar Candace Parker to create a spot to launch the campaign.
Lexus had a big problem - their drivers were old, white and suburban, but luxury was becoming young, diverse and urban.
So, they tasked us with completely rebuilding their brand to be bolder, more exciting and more multicultural. We’ve made lots of spots and campaigns targeting the Black, Hispanic and LGBTQ+ audiences to help them do just that. These are some of my favorites.
Awards: 17x Telly Award Winner
We created a 360 partnership between McDonald’s Happy Meals and Disney’s The Lion King. We kicked it off with a heartfelt spot that showed the power of the food and the film to bring families together.
Spalding was a sleepy sports company in need of a spark. So we tapped into the power of basketball culture by collaborating with streetwear designers on custom, collectible balls.
We launched with a partnership with Just Don to create a limited-edition basketball and digital campaign.
Chicago winters are freezing and dark by 4 PM. So, how do you launch a running shoe when it's almost impossible to run? We created the Nike House of Go, an immersive pop-up and social activation that was the can't miss experience for millennial women to try the shoes.
Awards: W3 GOLD - Social Content & Marketing Product Reveal, Social Features Experiential & Innovation
Every time you turned on the TV, insurance company COUNTRY Financial was being out spent and out star-powered by their Fortune 500 competitors. But we saw an opportunity to use their recent award for a full reposition of the brand.
Awards: 3x Webby Award Winner
In November 2016, the world was crumbling, but Chicago was happier than ever that to the Cubs winning the World Series. So, we spread that happiness across the country.
Miller Lite was struggling to connect with young, multicultural communities. So, we tapped into some of the biggest DJs in the game to throw low-key day parties across the country that let people intimately experience Miller Lite’s beer and brand.
Appliances are old and outdated, but Samsung is finally welcoming them to the modern age.
We launched their new appliance line by dramatically showing how far ahead it is of the competition.
Men are 4X more likely to commit suicide, but the stigma around mental health makes too many think it’s weak to seek help.
So, we used humor to create a safe, digital place for men to find answers and feel comfortable.
Most customers only interactions with their energy provider, ComEd, are negative. Either your bill arrives or your power goes out.
We created a content and experiential campaign that changed the narrative by solving a major problem for the world and ComEd– a severe lack of women in STEM.
Awards: Silver Webby